Is it time to remember?
It seems to be all retro in the shops and in fashion these today: RETRO – as a teenager with a passion for fashion I thought of retro as old and musty. I had no link to the past. It is only when, as a fashionista you get a little older, that you appreciate the re-re-revival of the 70s, the 80s or even the 20s and 30s.
So what is it that makes the worn and the antique so desirable? Memories, atmosphere, experience etc. You put a piece of vintage on and „bang“ – you’re back in the 60s, 80s or even the 20s. That’s what’s so fantastic about clothes: In them you’re able to travel in space and time, be who you want to be and meet people with the same tastes and likes. The best thing is: it’s absolutely free and you can slip into your fantasies whenever and as often as you wish! That’s so amazing. So it’s lucky to be a time travelling fashionista these days – because everything can happen, any time and anywhere.
When and where did it all start? Well that’s not really clear, but it must have been at least around the time of the Oscar Academy Awards, when Julia Roberts appeared in her gorgeous Dior vintage robe on the red carpet. The rest is history.
Or bear in mind the flood of retro-films in the last decade: comedies like Austin Powers, biographies like „Worried about the boy“ (the biography about Boy George) or „Control“ (the biography about Ian Curtis, member of the cult band Joy Devision).
Films in particular have a huge impact on fashion designers, the fashion industry and last of all, on us as the fashion consumers. Film dramas like „Worried about the boy“ or „Control“ helped the hype and revival of the 80s for example. Fashion is indeed very 80s this summer and we like it – hand on heart! But maybe, maybe there is another catalyser than that which comes from the media and outside. It’s about time to remember the 80s! Being a teenager of the 80s myself, I love to remember the music and to a certain extent the fashion and hairstyles as well – although I never liked big hair and huge shoulder pads and I never will!
My old school-friend Natascha for instance. When I was new in her class I spotted immediately her sassy Fred Perry shirt with it’s yellow stripes, that was cool then and it’s cool today. When I look at the Fred Perry website, Natascha’s shirt is still there, as it would have been yesterday. A Fred Perry shirt is a modern classic nowadays. It’s the brand which stands for young hipsters, Mods, the 60s, Vespas, Paul Weller, the Smith, Madness, Quadrophenia – cool people, who do their own thing. I remember Fred Perry was so London and a cult fashion label for us and it remains fashionable today. A great example of travelling in time, but staying in touch with today.
And I’m always happy to look back, as well as forwards.
Photos: Osnafotos, Wikipedia (Creative Commons Namensnennung-Weitergabe unter gleichen Bedingungen Deutschland)